Why Web Design and Development is Important

Web Design and Development
Web Design and Development
Web Design and Development

The Importance of Web Design and Development

For most businesses, web design and development seems to be an overwhelming task. There are numerous facets to developing and implementing a successful online strategy, but the foundation of this digital strategy is your business site.

The lines between offline and online have become increasingly blurred, making it essential for companies to have an online presence. Regardless of your niche, whether you’re offering services or selling products, chances are most of your clients and prospects will have look for you on the web before reaching out.

This read discusses the importance of ideal web design and development. We shall be taking a closer look at two important elements and how they can help transform your business and brand.

Website Engagement

If you think of the millennials online behavior, like operating with multiple screens on the same gadget, it is imperative that your site and content catch their attention in that short period.

Your site is undoubtedly the heart of your online marketing strategy. It allows you to engage with a far more bigger audience that a physical store ever could. Your site expedites conversation between you and the audience by backing your social media strategy. From this engagement, you get to know who your audience is, which ultimately helps you make better decisions business wise.

There’s no denying that social media marketing and e-commerce is one of the strongest aspects of a digital marketing strategy. However, it’s imperative to keep in mind that your site is central to all these efforts. Utilizing your site as the online foundation allows you to build and share a consistent message across all channels. Driving social media traffic to your site is essential as it’s only then that you have control of the environment and the content that they are exposed to.

Trust and Credibility

Your site, more often than not, is the first point of contact for most prospects before they even contact you. Even if your business runs predominantly offline, your potential clients will still search for you before reaching out. The days of doing face to face business are quickly fading away. First impressions really matter nowadays and so, designing a site that’s not only credible but trustworthy is vital. A study on web credibility by Stanford University shows that over 75% of users admitted to making judgements on a company’s credibility based on their web design alone.

Your website’s goal is to communicate with the prospect so that it lures them to engage with you and become a client. Just think about it on a human level; if a person appeared untrustworthy, it would be hard to conduct business with them. A credible site makes it easier for people to trust you and your brand. It makes them feel more comfortable and confident enough making transactions and even sharing sensitive or personal information.

This list is certainly not exhaustive in regards to the importance of web design and development, but it covers some of the most important aspects, which can make or break your online marketing strategy.

Essential Tips To Consider During E-commerce Website Development

E-commerce Website Development
E-commerce Website Development

E-commerce is one of the most competitive fields out there, primarily because your rival is just a click away. If a potential client does not like your website, they will simply look for another site to purchase their desired products. If you wish to attract attention and gain more customers, then you have to ensure that your e-commerce site is not only usable but customer friendly as well.

It does not matter whether your prices are the lowest or you have the best products in the market. If customers are having a hard time navigating your site, it will be extremely difficult to reach your sales target.

Usability in E-commerce means that you need to make the buying process as easy and straightforward as possible. The following tips will help you create a more usable site that can increase the conversion rates.

Call to Action and Signup Buttons

You should avoid lengthy signup forms. As an E-commerce website, you do not actually need to know your customers’ phone number, address and their occupation. A simple email address and password are all you require. That said, you should never overlook call to action buttons as they help in improving site usability and conversion rates. Ensure buttons stand out.

You need to consider the button size, font, color, positioning as well as wording. They need to be clear and have a color that will make them easy to spot on your site.

Shopping Cart

No-eCommerce site can be termed as complete without ideal personal detail security and content management. Your customers should feel confident in purchasing products at your site and the best way to do this is to assure them that your website is trustworthy with the latest features to protect their privacy. Obtain a trust certificate such as VeriSign or Hacker Safe as well as an updated SSL certificate to provide better shopping security and build up customer trust.

Breadcrumb Navigation

When placing orders, people like to know where they stand in the buying process, or simply the number of steps they have done and how many are remaining. Without this sort of navigation, buyers get bored quickly and think that the shopping procedure will take forever, which ultimately encourages them to abandon the purchase.

Using breadcrumb navigation not only lets customers where they stand, but it allows them to go back to a previous step and correct any mistakes they may have made instead from starting all over or giving up on the entire procedure altogether.

Hidden Charges

Everyone hates agreeing to a price, only to discover it’s going to cost 2% more to share their credit card details. Ensure you display prices, shipping costs and taxes early so that your customers can know the final amount they will be parting with.

Suggest Related Items

A great example of the implementation of this feature is Amazon. They always suggest related items such as accessories, batteries and peripheral items when a customer is buying a computer or a laptop. This feature not only helps save their time, but it ideally helps increase revenue and customer retention. It’s a feature that your E-commerce website should not lack as well.

Difference in Network Architecture: What Are The Common Types?

peer to peer
For starters, what is network architecture? This basically refers to the logical and physical design which refers to all the hardware, software, media, and protocols used in the transmission of data. In simple terms, a network architecture refers to the manner in which computers are organized and how different tasks are allocated among the different computers. The two most common and widely used network architectures are the peer-to-peer and client/server architecture.

Peer-to-Peer Architecture

peer to peer
peer to peer
In the peer to peer architecture, tasks are usually allocated to each device on the network. In addition, there is no particular hierarchy in this kind of arrangement and all computers are considered to be equal and have the same abilities to utilize resources present on the network. Rather than having a central computer/server which would act like a shared drive, every computer connected to the network in a peer-to-peer architecture acts as a server for all the files that are stored in it.
The peer-to-peer network architecture used at many universities is advantageous since it does not need a dedicated server, the operation of other computers on the network is not affected when one computer fails, and installation and setup of this kind of architecture are easy. The main disadvantage of this architecture is that when the number of computers or workstations in the network increases access, security and performance become a big issue.

Client/Server Architecture

network architecture
network architecture
This kind of network architecture is usually divided into server and client processors or processes. Normally, a powerful, centralized computer will act as a hub and other workstations or computers will be connected to it. The server acts as the heart of the network and it provides computational services or resources which are consumed by the clients. It is quite common for the clients to consume services from multiple servers. Unless otherwise, there is always a 1: M relationship between the server and the clients. This type of network architecture usually supports the separation of functionality depending on the service concept.
Client/server network architectures are usually organized in layers which are referred to as tiers as mentioned below.
1. Two-tier Architecture: This kind of architecture usually has an application client layer and a data server layer. The latter is usually responsible for the user interface while the former is associated with data access computation. If a huge part of the application logic is linked to the client application logic, it could be referred to as “fat client.” If associated with data access server, this application client layer could be referred to as “thin client.”
2. Three-tier Architecture: This architecture is composed of client application layer, application server layer, and data server layer. In this case, the application layer is responsible for the separation of various application logic from presentation as well as promoting distributed processing.
3. Multi-tier Architecture: This kind of architecture is normally a superset of the three-tier architecture and could include some extra layers for application or data servers.
The main advantage of the client/server architecture is that data security and resources are controlled from a central location. On the flip side, this architecture can be quite expensive because there is need for a server as well as other networking devices like switches, routers, and hubs.

History of The Internet

history of the internet
history of the internet
A Guide To The History Of The Internet
The 21st century has become known as the era of the internet with more and more people spending time online.  Living in this digital age is beneficial because we have all types of information at our fingertips; however, it can also be viewed as detrimental because society is losing the ability to function without digital means.  This article will examine the internet and discuss the history of the internet as a concept.

What Is The Internet?

In its most simplistic form, the internet is a global system of interconnected computer networks each using a set protocol to reach billions of individuals.  Initially, the internet was utilized as part of a network to link scientists to the US Department of Defense.  However, as the years progressed and networks of networks were established, the internet became an average protocol available to the everyday user.
While the terms ‘world wide web‘ and ‘the internet’ are used interchangeably, they are not the same thing.  The world wide web is a mass hypermedia database or collection or resources connected to each other via hyperlinks.  In comparison, the internet is a form of software and hardware infrastructure enabling the computer and document interconnectivity.  Imagine the web as a type of platform allowing navigation of the internet using browsers, such as Mozilla Firefox or Google Chrome.

What Is The Internet Timeline?

The internet timeline indicates the evolution of the internet over years; thereby, taking a glance at the past happenings and what lies ahead in the digital future as our world changes.  This timeline is detailed below.
• 1957  –  The USSR launches Sputnik and the USA creates an Advanced Research Projects Agency as a response to the act.  This is done with the aim of being the leaders in new technology.
• 1962  –  The ‘galactic network’ concept is proposed by MIT and initial ideas regarding a global network of computers are introduced by  JCR Licklider.
• 1968  –  The Advanced Research Projects Agency contracts work to the BBN and they are called upon to develop the first switched network.
• 1972  –  BBN’s Ray Tomlinson develops the first online program dedicated to sending and receiving emails.  The Advanced Research Projects Agency also changes its name to the Defense Advanced Research Projects Agency (DARPA).
• 1973  –  Computers start running using network control protocol and utilize the same network for communication.
• 1974  –  Bob Kahn and Vinton Cerf from DARPA and Stanford respectively refer to the network system as the internet.
• 1976  –  Robert M. Metcalfe develops the ethernet.  AT&T Bell Labs develop UNIX and UUCP protocol; and Queen Elizabeth II of the UK sends an email.
• 1981  The National Science Foundation allows computers to use the internet without being connected to government platforms.
• 1983  –  The internet activities board is released and the TCP/IP is standard internet protocol.
• 1990  –  CERN’s Tim Berners-Lee develops and implements a hypertext system and the first search engine is introduced at McGill University.
• 1991  –  Commercial enterprise is allowed to take place in the US on the internet.
• 1993  –  The first world wide web browser is developed and implemented.  The browser is named Netscape in the later 90s and is the most popular option available.
• 1994  –  More browsers are made available to internet users.
• 1999  –  The wireless internet technology is developed, implemented and standardized.