E-commerce is one of the most competitive fields out there, primarily because your rival is just a click away. If a potential client does not like your website, they will simply look for another site to purchase their desired products. If you wish to attract attention and gain more customers, then you have to ensure that your e-commerce site is not only usable but customer friendly as well.
It does not matter whether your prices are the lowest or you have the best products in the market. If customers are having a hard time navigating your site, it will be extremely difficult to reach your sales target.
Usability in E-commerce means that you need to make the buying process as easy and straightforward as possible. The following tips will help you create a more usable site that can increase the conversion rates.
Call to Action and Signup Buttons
You should avoid lengthy signup forms. As an E-commerce website, you do not actually need to know your customers’ phone number, address and their occupation. A simple email address and password are all you require. That said, you should never overlook call to action buttons as they help in improving site usability and conversion rates. Ensure buttons stand out.
You need to consider the button size, font, color, positioning as well as wording. They need to be clear and have a color that will make them easy to spot on your site.
No-eCommerce site can be termed as complete without ideal personal detail security and content management. Your customers should feel confident in purchasing products at your site and the best way to do this is to assure them that your website is trustworthy with the latest features to protect their privacy. Obtain a trust certificate such as VeriSign or Hacker Safe as well as an updated SSL certificate to provide better shopping security and build up customer trust.
When placing orders, people like to know where they stand in the buying process, or simply the number of steps they have done and how many are remaining. Without this sort of navigation, buyers get bored quickly and think that the shopping procedure will take forever, which ultimately encourages them to abandon the purchase.
Using breadcrumb navigation not only lets customers where they stand, but it allows them to go back to a previous step and correct any mistakes they may have made instead from starting all over or giving up on the entire procedure altogether.
Everyone hates agreeing to a price, only to discover it’s going to cost 2% more to share their credit card details. Ensure you display prices, shipping costs and taxes early so that your customers can know the final amount they will be parting with.
Suggest Related Items
A great example of the implementation of this feature is Amazon. They always suggest related items such as accessories, batteries and peripheral items when a customer is buying a computer or a laptop. This feature not only helps save their time, but it ideally helps increase revenue and customer retention. It’s a feature that your E-commerce website should not lack as well.