The Importance of Web Design and Development
For most businesses, web design and development seems to be an overwhelming task. There are numerous facets to developing and implementing a successful online strategy, but the foundation of this digital strategy is your business site.
The lines between offline and online have become increasingly blurred, making it essential for companies to have an online presence. Regardless of your niche, whether you’re offering services or selling products, chances are most of your clients and prospects will have look for you on the web before reaching out.
This read discusses the importance of ideal web design and development. We shall be taking a closer look at two important elements and how they can help transform your business and brand.
If you think of the millennials online behavior, like operating with multiple screens on the same gadget, it is imperative that your site and content catch their attention in that short period.
Your site is undoubtedly the heart of your online marketing strategy. It allows you to engage with a far more bigger audience that a physical store ever could. Your site expedites conversation between you and the audience by backing your social media strategy. From this engagement, you get to know who your audience is, which ultimately helps you make better decisions business wise.
There’s no denying that social media marketing and e-commerce is one of the strongest aspects of a digital marketing strategy. However, it’s imperative to keep in mind that your site is central to all these efforts. Utilizing your site as the online foundation allows you to build and share a consistent message across all channels. Driving social media traffic to your site is essential as it’s only then that you have control of the environment and the content that they are exposed to.
Trust and Credibility
Your site, more often than not, is the first point of contact for most prospects before they even contact you. Even if your business runs predominantly offline, your potential clients will still search for you before reaching out. The days of doing face to face business are quickly fading away. First impressions really matter nowadays and so, designing a site that’s not only credible but trustworthy is vital. A study on web credibility by Stanford University shows that over 75% of users admitted to making judgements on a company’s credibility based on their web design alone.
Your website’s goal is to communicate with the prospect so that it lures them to engage with you and become a client. Just think about it on a human level; if a person appeared untrustworthy, it would be hard to conduct business with them. A credible site makes it easier for people to trust you and your brand. It makes them feel more comfortable and confident enough making transactions and even sharing sensitive or personal information.
This list is certainly not exhaustive in regards to the importance of web design and development, but it covers some of the most important aspects, which can make or break your online marketing strategy.